When was the last time you made a wish? What did you wish for? Oooh in fact, don't tell me as it might not come true (that is what my Mum always used to say anyway).
But what about making a wish that really can help make dreams come true? For 10 years the Pampers® and UNICEF partnership has had only one wish: to eliminate maternal and newborn tetanus everywhere! On the 10th birthday of the Pampers Unicef campaign, they are asking you to watch their "Wishes" video of babies making wishes around the world to help protect babies at risk from newborn tetanus.
For every view of this video, Pampers will donate 1 life-saving vaccine.
And every time you share the video on social media, Pampers will donate another life-saving vaccine.
That's 1 view = 1 vaccine and 1 share = 1 vaccine.
Since the Pampers-UNICEF “1 pack = 1 vaccine” campaign began in 2006, they have helped to eliminate maternal and newborn tetanus in 17 countries. This means that an estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second. However, there are still 21 countries where the disease remains a threat.
It seems incredulous that in parts of the modern world, a mother and her baby are unable to get the medication they need to survive and whilst it is a different circumstance with my own daughter suffering from asthma, I know how desperate you can feel as a mother when you need medical intervention, so I cannot imagine not having the resources at hand to help my child survive.
So how can we help?
- For every heart-warming picture you share of your LO’s birthday wish on social media using the #PampersUNICEF Pampers will donate the cost of one vaccination
- For every time you share the Wish Film, Pampers will donate the cost of a vaccination.
So if you have never shared one of our posts, I ask you to share this one. Wouldn't you wish someone would do that for you and your child?
Just one small gesture really can make a huge difference to mothers and babies around the world.