Blog : Little Lilypad Co

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The Little Lilypad is a lifestyle blog mostly written by a mum to two beautiful, cheeky and entertaining daughters. It is sometimes written by the Man on the Pad or by one of our baby bloggers. Occasionally we accept guest posts too. There is frequently talk of shoes and clothing (we love fashion and savvy shopping), chocolate (who doesn't love chocolate) education and swimming (we love this too). It is hopefully helpful, sometimes funny and always honest.

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Category: Reviews

  1. The Rise of Social Media Communities

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    Nowadays, most businesses regardless of size, depends in some way upon social media to promote their business online. As a result, the rise of social media communities are growing rapidly. From the year 2017, to the year 2019, a massive number of people are joining online communities that remain ultimately beneficial for your business.

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    Here are some facts regarding the social media communities that is worth knowing if you plan to operate online.

    The rate of increment of social media

    In recent trends, the growth of social media is increasing day by day. Most of the business houses are creating their own groups or joining social media groups in order to promote their business online or reaching to their customers. As a result, the growth of the communities are being observed. In the year of 2017, the growth rate was 72%, in the year 2018, it increased by 74% and in the year 2019, it becomes 76% which is an identifiable growth of communities in social media.

    How social media communities can help your business?

    While joining a social media community, a brand can become beneficial in several ways. Here is the list of benefits that you can get from the social media communities.

    Helps to build Brand

    First of all, it helps to create the brand value of a product. While using social media communities, you can promote your product in the online communities. As a result, the product will be reached by most of the people at a time and people will discuss your product and brand there. As a result, the growth of your product will be increased. People who will buy these products from you, will give their feedback to the group, which will ultimately increase the brand value of the product organically. So, in one word, it can be said that building brands organically, is the most effective advantage that you can get from the business.

    Increases trustworthiness

    If you serve a genuine product or quality products to your customer, you can be able to get positive feedback from your customers. In the group, they will give you positive feedback regarding the product and the trustworthiness of the product can be increased. People will learn about the products and will become eager to use it. In one way, it will increase the sales, on the other hand, it will increase the trustworthiness of the product.

    Helps to connect more people

    In social media groups, there is a scope to connect more people online. Keep options in your group, so that the people of the group can add more participants. By doing this, you will be able to increase the participants of your group. So, whenever you are launching any product in that community, you will be able to reach the product to a large number of communities. These social media groups work as a connection builder among the people, so if you also want to increase the brand value of your business, or want to connect more people, you can join the online community also. 

    Finally and maybe most importantly the whole thing is being done organically, you don't have to pay much to get this advantage from the business. Social media thrives on being sociable, so don't "dump" content and run, engage, chat and create a conversation!

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  2. How to live a balanced life

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    We are constantly on the go, always moving from one thing to another. Trying to keep up with work, family, social, health, hobbies and more. This can often feel overwhelming, chaotic and stressful like you are doing so many things, but none of them well. That is why it is important to find the right work-life balance for you and your family. 

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    Balance is all about feeling centred, it is about feeling that your heart and mind are not being pulled too hard in either direction. It’s about feeling in control of your life, grounded, calm, clear-headed, and motivated. 

    Balance is important to implement into your life, it creates harmony, peace and satisfaction. It helps us to be motivated as well as more attentive, productive and successful in what we do.

    Take care of and nurture yourself.

    Your health plays a large role in the quality of our life and work. We are more motivated and far more productive and healthy when we eat well, get enough sleep and do physical activity. Burning the candle at both ends catches up with us in the end, resulting in burn out.

    Limit screen time and instead. work in an activity or a ritual each morning or evening that is just for you, may it be a cup of coffee in the morning before you start your day, 15 minutes of yoga before bed, a lunchtime work or an evening bath.

    The space you come to relax and rejuvenate is vital in helping you to live a balanced life. When it’s disorganised, chaotic and not feeling very homely it’s hard, to feel at ease. Make your home a sanctuary, a place to come home and unwind. With the bedroom being the heart of the home when it comes to relaxation, to make sure you have all things comfort, The Dozy Owl has got you covered.

    Know Your Prioritises

    Balance is about knowing when to say no, it does not mean doing everything on your to-do list in one day. Look at what is important, what is necessary and what can be put off to later. Set your boundaries and manage expectations.

    Writing a list of your goals is a great way to manage the balance in your life, you may be in the process of building a career, studying, starting a family or buying a house. Work out what stage of life you are at and try not to bite off more than you can chew. It is best to focus your energy on a few milestones at once, so that you do them well and can move onto the next.

    Be Organised

    Being organised and planning ahead is a great way to bring balance into your life. Whether it is daily, weekly or monthly, create a to-do list or a planner for upcoming appointments, exams, meetings, holidays and milestones. In doing this you’ll be able to see if you are allowing enough time for hobbies, family time, social life, work and relaxation.

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  3. How can social media marketing help small businesses succeed?

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    I was having a conversation with some friends recently about social and media and one friend genuinely asked, "what is it that you actually do?". It is amazing to think that around the world, the use of social media is rising with over 4 billion users already being on some kind of social media platform but if you don't operate in that world, you don't understand the benefits it can bring to a business.

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    Social media is now considered the most influential tool that businesses can use to promote their brand to potential customers. You are missing out on a ton of opportunities if you are not using social media for your brand. There are multiple reasons why social media marketing is considered necessary for small businesses. We will list some reasons why social media is the most reliable way to market and grow your small business. 

    1. It is incredibly cost-effective

    When it comes to small businesses, the biggest hurdle in their way is the lack of finance. Since most social media platforms don’t charge to create an account and start using it, it helps you cut out a little money on marketing. 

    All social media marketing needs is investing a lot of time and working hard to build a brand image. Even if you get the paid version, you won’t have to pay as much as some other marketing strategies. So social media marketing is an excellent way to promote your business with a strict budget. 

    1. A better way to interact with customers and build trust

    Social media is all about meeting and talking to new people and engaging with them. That is what makes it an awesome marketing tool as it enables you to get closer to clients. 

    You can talk to potential customers and tell them about all the services your business is offering. Your page will explain everything that they need to know about your business and make it easier for them to trust you. This trust is what will build relationships with customers that will last a long time. 

    1. Showcases your brand’s authority and dedication

    Customers have to understand that you are committed to what you are selling to get them interested. Social media marketing makes it easier for you to answer customer queries and understand their requirements. 

    Their feedback can help you improve your product or your business and get better. Contented customers will also help you promote your brand to others and give you more sales. You can have complete control over your promotion campaign and gain loyal customers as a result of it. 

    1. Enables you to get better SEO rankings

    If you have a blog or a website to promote your business, your social media account will play a major role in driving traffic to it. SEO ranking matters a lot because it generates leads much faster and more efficiently. 

    Social media marketing is another outlet where you can promote your website and understand what people think of it. You can also share snippets of your content on social media to get people interested in visiting your blog.

    1. Build awareness about your brand in the market

    Social media is the most amazing way to introduce your small business to the market. You can promote it to the potential clients in your local area and gain their attention. At the same time, it is a good way to let your competitors know about your brand.

    With more than one billion active users each month, there is no better platform to find potential clients. And the best thing is that you don’t even have to spend a ton of time doing it. A few weeks of building your social account and a reliable social media marketing strategy is all you need to succeed.

    Conclusion:-

    We understand how difficult it can be to improve sales as a small business. Social media marketing has been effective for many businesses around the world and there is no doubt it works just as nicely for a small scale business. We hope that this article helped you to understand the importance of social media marketing for small businesses. Don’t waste any more time and start using it for your own brand today itself! 

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  4. A simple statement : Desenio review

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    A few years ago, we were contacted by Desenio - the frame and print people and were asked to take a look at their fantastic library of prints - needless to say we loved them and they still hang on the teenagers wall even now. Home is where your WiFi connects automatically is one of our previous word art prints and this has never been more relevant with us all working from home at the moment.

    In the current climate it seems a simple statement can make a loud noise.

    We have recently had the opportunity to get some more prints and frames from Desenio and I don't mind admitting that I spent almost an hour lost in their website. The range has expanded since we last worked with them and they have a very wide portfolio of prints and posters and even more frame options too.

    There are many ways to browse using the easily identifiable and suitably located starting headers of PRINTS/FRAMES/BESTSELLERS/NEW ARRIVALS and for a fantastic inspirational treat GALLERY WALLS.

    All of these headers offer a drop down sub menu either by hovering over them or selecting, each full of additional options to explore…all making for a very quick and simple user experience, a welcome layout structure considering the vast array of options on offer.

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    Once we had selected our frame style and size (again very easy with all dimensions listed and easily identifiable) we chose our prints and checked out.

    When our package arrived it echoed the clean and simple brand identification of the website with a sturdy plain box with a DESENIO logo on the top. Inside was a very well packaged set of high quality frames sandwiched in between air bag wrap insulation and perfectly positioned to fill the ergonomics of the box – impressive we thought! Clearly some time and effort has been put into packaging the products so the customer is welcomed by a very nicely laid out set of products. Obviously we ordered quite a few frames but I’m sure if only 1 or 2 were ordered there would be a similar level of packaging finesse.

    The frames themselves are high quality and sturdy without being too heavy and come with double sided protective film on the Perspex, all individually wrapped with cardboard corners.

    At first glance we thought our prints had been forgotten however upon further exploration we found that in true Desenio fashion they had not been forgotten, in fact they had been placed underneath the frames in a lovely envelope with an obviously hand stuck sticker seal keeping it shut – again giving a feel of consideration and personal attention. Reluctantly ripping the sticker seal (weird how I never like doing that?) we discovered our prints delivered on high quality photographic paper with excellent print clarity – surprising considering the modest cost.

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    Overall a fantastic user experience with great quality products and fast, free delivery when you spend over certain amount. We would encourage you to put aside plenty of time to explore all the prints on offer – you’ll need it!

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    Disclosure : This is a collaborative post