Do you remember while you were growing up, falling over and crying ..... like a girl?
Do you remember wearing pink and pretty things ...... like a girl?
Did you ever throw a strop ...... like a girl?
Did you ever stop and think that girls are so much more than pretty pink dresses and girly emotions?
As women, we all know that being "like a girl" is something much more empowering, so last year, Always launched the #LikeaGirl campaign, challenging the negative perception of what it means to do something “like a girl”, so often used as an insult. The video went instantly viral and has been viewed more than 85 million times in 150 countries and shared by more than 1.5million people around the world. Yesterday, Always launched the next exciting and ambitious phase of the global campaign, unveiling bold partnerships and long term commitments to the education of young people around the world.