Trying to find your perfect target market or the "ideal" shopper for the exact products you retail is a little like "Knitting Fog" (one of my Nan's sayings). I am sure that market research, intensive statistic analysis and alot of man hours would give some clearer indication but as a working mom, I think having the time to do that may happen on the 5th of never!
So I have asked our Facebook and Twitter followers to tell us a little about themselves. some were shy, some were modest and some were unrepeatable!!
KiddieBase are starting their business in the company of 5 children that are 5yo and under (and a bump!) They have a fantastic concept and are great to tweet with and you can follow them on http://www.twitter.com/kiddebase
We look forward to working with them lots in the future.
Climbing Tikes - They have a brilliant website and interesting fact from their owner is that she has just signed up to run 5k for charity in sept, so please show your support! http://www.climbingtikes.co.uk/
Babysigningmummy - "I teach babies and parents to communicate using simple signs and I love it" Louise has also just been nominated for an award! http://babysigningmummy.com
Ice Jewellery - Loves our products and is a regular customer! We support this fellow http://www.mumclub.co.uk
member, they have a great website and gorgeous products! Take a look www.icejewellery.com
It is clear, from this tiny selection ,that customers come in lots of varieties (a bit like ice cream) and everyone has different likes and dislikes. So my mission is purely to find something for everyone .... how hard can that be? I am off shopping ..........