Christmas Adverts have become big business this year and while some people love to shed a tear at the John Lewis advert, there are those of us rooting for the underdog and in recent years that has come in the shape of an orange little carrot called Kevin.
The marketing campaign from Aldi is brilliant and their social media team have gone to new levels this year, enjoying some entertaining banter with Coca Cola too. The frenzy around Kevin reached new heights last week when Aldi released their Kevin the carrot (and family) soft toys for 2018.
The world official went mad.
Queues outside the stores.
Women wrestling in the carrot aisles (okay I may have made that bit up).
Despite not caring where I buy our food from, my girls were swept up in the Kevin the Carrot frenzy and wanted their very own Kevin and Katie. So I was amazed when I went into our local store to find that they still had some left. I wrestled worked my way to the front and was delighted that there was still a choice so I got a Kevin and Katie each for my girls.
However (now this is the good bit) as it happens, one daughter only wanted Kevin and the other Katie so I have two to spare!
I have seen so many of these plush toys selling on eBay for silly money and whilst I am not saying a few extra pennies might be nice this Christmas, it is the season of goodwill after all, so I have decided to give the Lilypad readers a chance to win them!
All you need to do is enter on our Instagram page!