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The Little Lilypad is a lifestyle blog mostly written by a mum to two beautiful, cheeky and entertaining daughters. It is sometimes written by the Man on the Pad or by one of our baby bloggers. Occasionally we accept guest posts too. There is frequently talk of shoes and clothing (we love fashion and savvy shopping), chocolate (who doesn't love chocolate) education and swimming (we love this too). It is hopefully helpful, sometimes funny and always honest.

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The Rise of Social Media Communities

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Nowadays, most businesses regardless of size, depends in some way upon social media to promote their business online. As a result, the rise of social media communities are growing rapidly. From the year 2017, to the year 2019, a massive number of people are joining online communities that remain ultimately beneficial for your business.

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Here are some facts regarding the social media communities that is worth knowing if you plan to operate online.

The rate of increment of social media

In recent trends, the growth of social media is increasing day by day. Most of the business houses are creating their own groups or joining social media groups in order to promote their business online or reaching to their customers. As a result, the growth of the communities are being observed. In the year of 2017, the growth rate was 72%, in the year 2018, it increased by 74% and in the year 2019, it becomes 76% which is an identifiable growth of communities in social media.

How social media communities can help your business?

While joining a social media community, a brand can become beneficial in several ways. Here is the list of benefits that you can get from the social media communities.

Helps to build Brand

First of all, it helps to create the brand value of a product. While using social media communities, you can promote your product in the online communities. As a result, the product will be reached by most of the people at a time and people will discuss your product and brand there. As a result, the growth of your product will be increased. People who will buy these products from you, will give their feedback to the group, which will ultimately increase the brand value of the product organically. So, in one word, it can be said that building brands organically, is the most effective advantage that you can get from the business.

Increases trustworthiness

If you serve a genuine product or quality products to your customer, you can be able to get positive feedback from your customers. In the group, they will give you positive feedback regarding the product and the trustworthiness of the product can be increased. People will learn about the products and will become eager to use it. In one way, it will increase the sales, on the other hand, it will increase the trustworthiness of the product.

Helps to connect more people

In social media groups, there is a scope to connect more people online. Keep options in your group, so that the people of the group can add more participants. By doing this, you will be able to increase the participants of your group. So, whenever you are launching any product in that community, you will be able to reach the product to a large number of communities. These social media groups work as a connection builder among the people, so if you also want to increase the brand value of your business, or want to connect more people, you can join the online community also. 

Finally and maybe most importantly the whole thing is being done organically, you don't have to pay much to get this advantage from the business. Social media thrives on being sociable, so don't "dump" content and run, engage, chat and create a conversation!

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