Blog : Little Lilypad Co

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The Little Lilypad is a lifestyle blog mostly written by a mum to two beautiful, cheeky and entertaining daughters. It is sometimes written by the Man on the Pad or by one of our baby bloggers. Occasionally we accept guest posts too. There is frequently talk of shoes and clothing (we love fashion and savvy shopping), chocolate (who doesn't love chocolate) education and swimming (we love this too). It is hopefully helpful, sometimes funny and always honest.

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  1. Halloween is literally in only a few weeks and most people are excited about it. Just like people who celebrate it, it is also an exciting time for businesses. Festive season means getting creative with your marketing and attracting new clients using it. 

    PIN - How can your business win at Halloween marketing_

    You cannot just use your regular marketing strategy in the time of halloween and expect to gain attention from new people. You have to do something extra special, extra spooky to impress them. In this short article, we will show you ways in which you can win over clients during this Halloween season.

    Promote using content that shows your Halloween excitement

    Let's be honest for a second - the content on your website is the first image of you in front of potential clients. That is why it's the first thing where you need to show your Halloween spirit.

    Add some Halloween inspired pictures of your products on the website. Some spookiness is all you need to make your clients get into the Halloween mood. Be in the festive mood but don't forget your main motto which is to market yourself to customers. 

    Optimize your business to support halloween celebration 

    Interesting content is what you need to make your customers interested in scrolling through your product catalogue. But how can you get them to click the purchase button after that? How can you convert those blog post viewers to leads that will boost your sales?

    For that what you need is amazing and irresistible deals on your products and services. Give some discounts or coupons so people feel like buying your stuff. If you have an online store, try to optimize it first as that's where a lot of people like to shop normally. 

    Know exactly how to promote your business 

    If you have been in the marketing industry for a long time, you know there are unlimited ways to promote yourself. But when it comes to Halloween, there are some specific ones you definitely need to use. 

    Social media promotion is one of the best first ones that you need to tackle. You can even use email marketing as one of the ways to gain a new audience. Get in contact with influencers in order to promote your business better. These are some of the ways in which you can increase your customer base this Halloween season.

    Improvise your business website to show your Halloween readiness

    Along with adding themed content on your website, the visual aspect also needs to be enhanced. Because when a new user clicks on your website, you have to amaze them with stunning visuals. 

    Your company's homepage can be the first thing you decorate. Add some gorgeous banners to the top of your webpage. Bring your creativity mind to the table and think about various ways in which you can showcase your Halloween spirit. Be it banners, landing pages, logos - you have to figure out how to wow the customers at the very first visit. 

    Conclusion:-

    Any festive kind of season is the perfect time to re-design your business and think about unique ways to promote it. Halloween is also one of the most important holidays to look forward to when it comes to boosting business revenue. 

    In this article, we have talked about some creative ways to get ready for Halloween. We hope that these tips and suggestions help you in preparing your business as well. So without wasting any more time, start adding spookiness to your business to take your business through the roof this Halloween!

    PIN - How can your business win at Halloween marketing_ (1)

  2. The COVID-19 pandemic is bringing many changes to our daily lives. Some of the events we are used to celebrating during this time of year may have been postponed, canceled, or changed. But that doesn't mean we can't celebrate them together. Right now, we are practicing physical distancing to help slow the spread of coronavirus and we we may not be able to physically attend Pride festivities, graduation ceremonies, birthdays, weddings, various holidays, or all of the events that we usually celebrate in person.

    PIN - 10 Tips on How to Celebrate Halloween While Social Distancing

    So what about Halloween? Young and old people alike allow themselves to do what is typically forbidden: dressing up, walking in the dark, and bumping on the doors of unadulterated outsiders. However, in order for everything to be fun, you have to follow a few safety tips. To these is also added the COVID-19 factor. This year, we will have to be extra careful in many respects.

    1)     Host or participate in a virtual meeting (e.g., party, online video session, ceremony, etc.) with other social network members.

    2)     Go for makeup and face paint rather than a mask. Here it is about the traditional Halloween masks that cover the entire face. However, you can find a mask (this time, we are talking about the one now mandatory in indoor public places given the COVID-19) that will coordinate with the disguise, while leaving the eyes clear.

    3)     While makeup is recommended, if a child is keen on wearing a mask, make sure it is snug to not interfere with their vision and breathing.

    4)     For the aged ones who want to celebrate Halloween with friends, request them to tell you about the route they will take, give them a maximum time they will have to be back, and recommend that they stay in small groups of four to five people.

    5)     Treats stir up little foodies in disguise, but they can be extremely dangerous for young children or those with allergies.

    6)    If you accompany your child on his gourmet walk, you will be able to make him wait before tasting the treats that fall in the bag or, at the very least, checking the candies as they want to eat one. Once at home, take the time to examine your little ones' candy before they eat it.

    7)     Avoid treats without packaging.

    8)     Watch out for your children's allergies.

    9)   Watch out for soft candies, peanuts, or very hard sweets that could cause choking.

    10)  Given the COVID-19 pandemic, to avoid taking any unnecessary risks with sweets that come from different homes, leave them in quarantine for about 24 hours. Of course, a Halloween party without tasting the sweets is not a Halloween party. Plan ahead and get some sweets ready for your children. They can be enjoyed the same evening. We will avoid groupings at all costs, and ideally, we will pick up candy in our neighborhood, or even among people we know. It will probably be necessary to reduce the number of houses visited and celebrate more with the family rather than on the street.

    PIN - 10 Tips on How to Celebrate Halloween While Social Distancing (1)

  3. I am a planner, an organiser, I like to co-ordinate everything with military precision and I have one particular friend who is convinced that there is two of me. But this isn't a humble brag, I just like to be uber organised.

    When you are looking at someone who is organised, you might be wondering what’s the secret. The secret is that there are some traits that most organised people have. The best part is that you can also cultivate them. There is no magic in being an organized person. All you need to do is formulate some habits.

    PIN - Habits of Organised people

    Some habits of organised people are:

    • Write things down- Organised people are sure that they can remember something when they just pen it down. You can’t depend on your memory alone as there are chances you might forget what you had to do actually. Take time and write down important things like dates and tasks to do. Though you can easily add your essential tasks to Google Planner and calendar, nothing beats jotting down ideas as it keeps you creative. Hence you should start writing things and reap mental benefits.

    • Have a fixed routine- Ideally, highly organised people have a set routine for tasks that happen every day. It is essential to have a way as it defines how you spend your life. You will create an overall life pattern if you stay organised in your day to day life.

    • Know how to ask for help- Organised people don't portray that they are healthy all the time, and they don't do everything on their own. Organised people are aware of both their strengths and weaknesses, and they know how to ask for help. You should always remember that your time is valuable, so if you don't take help and invest a lot of time in putting efforts, you might end up wasting time.

    • Stay current on their to-do lists- When it comes to being organised and efficient, it takes time to plan on things. Thus it is essential to keep a to-do list to stay current. You need to maintain a notebook and keep it with you all the time. If you don't prefer writing, you can keep the list on your phone. Lastly, you need to keep your list updated as you complete the tasks.

    • On a semi-daily basis, purge clutter- Highly organised people don't live in squalor. If you want to become an organised person, then you need to stop living in squalor. Often highly organised people wish to declutter their spaces on a daily basis. It would be best if you didn't wait for a special day to donate things or throw things. It is essential to declutter it daily. Furthermore, it is an OK -known fact that you can easily stay organized when you have less stuff.

    • They are optimistic and goal-oriented- It is a common fact that none of us are cheerful all the time, but organised people tend to be joyful always under all circumstances. In the quest to be organized, you should always have a can-do attitude. Furthermore, it would be best if you ever stayed goal-oriented. Highly organised people don't do everything for fun as they still have some reason behind it. The key to being managed successfully is by remaining optimistic as much as possible.

    • Don't put things off until later- If you are trying to stay organised, you need to stop putting things off. Be it hanging clothes or finishing work; an organised person ensures he or she always does it ASAP.

    • Be prepared- Organised people tend to be prepared for the majority of the things that come their way. Of course, successful time management skills cannot be neglected. It would be best to plan your days evaluating how much time you would need to complete a task.

     PIN - Habits of Organised people (1)

     

  4. Nowadays, most businesses regardless of size, depends in some way upon social media to promote their business online. As a result, the rise of social media communities are growing rapidly. From the year 2017, to the year 2019, a massive number of people are joining online communities that remain ultimately beneficial for your business.

    PIN - The rise of Social Media Communities (2)

    Here are some facts regarding the social media communities that is worth knowing if you plan to operate online.

    The rate of increment of social media

    In recent trends, the growth of social media is increasing day by day. Most of the business houses are creating their own groups or joining social media groups in order to promote their business online or reaching to their customers. As a result, the growth of the communities are being observed. In the year of 2017, the growth rate was 72%, in the year 2018, it increased by 74% and in the year 2019, it becomes 76% which is an identifiable growth of communities in social media.

    How social media communities can help your business?

    While joining a social media community, a brand can become beneficial in several ways. Here is the list of benefits that you can get from the social media communities.

    Helps to build Brand

    First of all, it helps to create the brand value of a product. While using social media communities, you can promote your product in the online communities. As a result, the product will be reached by most of the people at a time and people will discuss your product and brand there. As a result, the growth of your product will be increased. People who will buy these products from you, will give their feedback to the group, which will ultimately increase the brand value of the product organically. So, in one word, it can be said that building brands organically, is the most effective advantage that you can get from the business.

    Increases trustworthiness

    If you serve a genuine product or quality products to your customer, you can be able to get positive feedback from your customers. In the group, they will give you positive feedback regarding the product and the trustworthiness of the product can be increased. People will learn about the products and will become eager to use it. In one way, it will increase the sales, on the other hand, it will increase the trustworthiness of the product.

    Helps to connect more people

    In social media groups, there is a scope to connect more people online. Keep options in your group, so that the people of the group can add more participants. By doing this, you will be able to increase the participants of your group. So, whenever you are launching any product in that community, you will be able to reach the product to a large number of communities. These social media groups work as a connection builder among the people, so if you also want to increase the brand value of your business, or want to connect more people, you can join the online community also. 

    Finally and maybe most importantly the whole thing is being done organically, you don't have to pay much to get this advantage from the business. Social media thrives on being sociable, so don't "dump" content and run, engage, chat and create a conversation!

    PIN - The rise of Social Media Communities