We have been having a discussion this week about whether guest blogging a dead technique and we don't think so. It is no longer just about getting backlinks to boost traffic on your website. Guest blogging is also about expressing your authority while writing for other businesses and thus gaining confidence and acknowledgement from clients. 

Ranking on Google and other search engines depends heavily on the type of content you are offering and your individual touch to the website. In reality, people don't usually have time to spend on refining each blog post. That is exactly where guest blogging comes into the picture. Today, let's talk about some ways in which you can make guest blogging work for yourself.

1. Look for guest blogging opportunities on search engines

As said before, a lot of people are looking for bloggers who can write quality content for their website. One better way to find such people is to research on search engines - especially on Google. 

You can search for something like "guest blogging opportunities" or "looking for guest bloggers" along with the niche you are interested in guest blogging for. See what the people offering are looking for and convince them how you can help them using your skill palette. 

2. Focus on providing content that is worth something

As a guest blogger, your main motto is to write a blog post that provides some kind of valuable information. You should not focus on promoting your website when you are writing a guest post for someone.

The website owner for whom you are writing the post will take the responsibility of mentioning your name or your website. You don't have to specifically keep pointing to it in every other sentence of your content. If you want to link something relevant to the topic, then you can go ahead and do that though.

3. Make sure your blog is ready for the traffic as well

Just because you are spending a lot of time guest blogging for someone else, doesn't mean you can completely ignore your website. Because then you won't be able to make the new visitors stay for a long time.

Keep your blog up-to-date with blog posts based on the latest trending topics and also pay attention to the overall look and feel of your site. Your website has to be interesting enough to keep the viewers coming back for more. 

4. Instead of stuffing the post with keywords, focus on satisfying the searchers. 

When it comes to writing a guest post, it doesn't demand a lot of keywords to be present in the content. The reason for that is simple - guest blogging is more about answering questions. 

Instead of focusing on trending keywords or phrases, try to write content that solves a problem or answers an industry-specific question. People are more likely to enjoy reading your content when you are helping them solve a mystery. 

5. Try to write for blogs you have never guest blogged for before

It is always an easy idea to pitch to authors for whom you have already written. But that doesn't really allow you to spread out and seek new viewer dynamics.

Try to write for blogs that you have never connected to before. It is great exposure for you and your website as well as a great new way to learn something new. 

Conclusion:-

In this article, we have suggested some ways in which you can make guest blogging a thing for you in 2020. Using these smart ways, we hope that you can write amazing guest posts and showcase your authority in the blogging world. 

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We have been pumpkin picking this week as Halloween is just around the corner, and if you always end up with more pumpkin than you can put to use, we have you covered with a few tricks and ideas. Read on to discover some cool fun and creative ways to make use of this versatile Autumn fruit. 

Pumpkin Face Masks

Pumpkin face masks are exactly what you need for a baby soft and silky skin. You can also try teaming up pumpkin puree with honey, milk, or eggs depending on your skin type. Not only is pumpkin loaded with antioxidants, but it also contains fruit enzymes that help in naturally exfoliating dead skin cells. As pumpkins are a rich source of vitamins A, C, and E, they also help combat skin damage, prevent wrinkles, and improve skin texture.

Pumpkin Crafts

Pumpkin candle holders are an easy DIY craft that you can make with the leftover pumpkin as a beautiful thanksgiving centerpiece. Simply carve out the stem portion of the pumpkin in the shape you want and add some melted was with a wick; alternatively, instead of adding melted wax to your pumpkin, you could carve out pumpkins and use a tea light candle.

Pumpkin Pickle

Pumpkin pickle is a delicious addition to all your meals and is a great source of beta- carotene which is responsible for a healthy immune system, skin and mucous membranes. As pumpkins are loaded with fiber, they help eliminate toxins from your body; therefore, making it a good addition to a detox diet. Most carving pumpkins are edible but using the sugar pumpkins that are small and round have better flavor and consistency. Interestingly; pumpkin pickles, if stored correctly, can stay good for up to 6 months.

Pumpkin Planters

Love the Halloween look on your house? Enhance the Halloween look by using pumpkins to plant your favorite plants and flowers. Pumpkin planters set up in an outdoor arrangement will remain good for up to a month, just dab some petroleum jelly on the outside to keep the pumpkin looking fresh for longer. Additionally, you can make good use of pumpkins as bird feeders. All you need to do is clean the inside, add two sticks to act as bird perches, and finally, add some bird feed. When you are ready to discard these pumpkins, you can proudly compost them.

Pumpkin Soup Bowls

Why spend on ceramic soup bowls when you can make your very own pumpkin soup bowl using real pumpkin? Making pumpkin soup bowls is quick and hassle- free. Slice off the top of the small pumpkins, scoop out the pumpkin flesh and bake these miniature pumpkins to use them as serving bowls. You can use larger pumpkins for serving juices, appetizers, salads, or desserts.

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Halloween is literally in only a few weeks and most people are excited about it. Just like people who celebrate it, it is also an exciting time for businesses. Festive season means getting creative with your marketing and attracting new clients using it. 

You cannot just use your regular marketing strategy in the time of halloween and expect to gain attention from new people. You have to do something extra special, extra spooky to impress them. In this short article, we will show you ways in which you can win over clients during this Halloween season.

Promote using content that shows your Halloween excitement

Let's be honest for a second - the content on your website is the first image of you in front of potential clients. That is why it's the first thing where you need to show your Halloween spirit.

Add some Halloween inspired pictures of your products on the website. Some spookiness is all you need to make your clients get into the Halloween mood. Be in the festive mood but don't forget your main motto which is to market yourself to customers. 

Optimize your business to support halloween celebration 

Interesting content is what you need to make your customers interested in scrolling through your product catalogue. But how can you get them to click the purchase button after that? How can you convert those blog post viewers to leads that will boost your sales?

For that what you need is amazing and irresistible deals on your products and services. Give some discounts or coupons so people feel like buying your stuff. If you have an online store, try to optimize it first as that's where a lot of people like to shop normally. 

Know exactly how to promote your business 

If you have been in the marketing industry for a long time, you know there are unlimited ways to promote yourself. But when it comes to Halloween, there are some specific ones you definitely need to use. 

Social media promotion is one of the best first ones that you need to tackle. You can even use email marketing as one of the ways to gain a new audience. Get in contact with influencers in order to promote your business better. These are some of the ways in which you can increase your customer base this Halloween season.

Improvise your business website to show your Halloween readiness

Along with adding themed content on your website, the visual aspect also needs to be enhanced. Because when a new user clicks on your website, you have to amaze them with stunning visuals. 

Your company's homepage can be the first thing you decorate. Add some gorgeous banners to the top of your webpage. Bring your creativity mind to the table and think about various ways in which you can showcase your Halloween spirit. Be it banners, landing pages, logos - you have to figure out how to wow the customers at the very first visit. 

Conclusion:-

Any festive kind of season is the perfect time to re-design your business and think about unique ways to promote it. Halloween is also one of the most important holidays to look forward to when it comes to boosting business revenue. 

In this article, we have talked about some creative ways to get ready for Halloween. We hope that these tips and suggestions help you in preparing your business as well. So without wasting any more time, start adding spookiness to your business to take your business through the roof this Halloween!

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The COVID-19 pandemic is bringing many changes to our daily lives. Some of the events we are used to celebrating during this time of year may have been postponed, canceled, or changed. But that doesn't mean we can't celebrate them together. Right now, we are practicing physical distancing to help slow the spread of coronavirus and we we may not be able to physically attend Pride festivities, graduation ceremonies, birthdays, weddings, various holidays, or all of the events that we usually celebrate in person.

So what about Halloween? Young and old people alike allow themselves to do what is typically forbidden: dressing up, walking in the dark, and bumping on the doors of unadulterated outsiders. However, in order for everything to be fun, you have to follow a few safety tips. To these is also added the COVID-19 factor. This year, we will have to be extra careful in many respects.

1)     Host or participate in a virtual meeting (e.g., party, online video session, ceremony, etc.) with other social network members.

2)     Go for makeup and face paint rather than a mask. Here it is about the traditional Halloween masks that cover the entire face. However, you can find a mask (this time, we are talking about the one now mandatory in indoor public places given the COVID-19) that will coordinate with the disguise, while leaving the eyes clear.

3)     While makeup is recommended, if a child is keen on wearing a mask, make sure it is snug to not interfere with their vision and breathing.

4)     For the aged ones who want to celebrate Halloween with friends, request them to tell you about the route they will take, give them a maximum time they will have to be back, and recommend that they stay in small groups of four to five people.

5)     Treats stir up little foodies in disguise, but they can be extremely dangerous for young children or those with allergies.

6)    If you accompany your child on his gourmet walk, you will be able to make him wait before tasting the treats that fall in the bag or, at the very least, checking the candies as they want to eat one. Once at home, take the time to examine your little ones' candy before they eat it.

7)     Avoid treats without packaging.

8)     Watch out for your children's allergies.

9)   Watch out for soft candies, peanuts, or very hard sweets that could cause choking.

10)  Given the COVID-19 pandemic, to avoid taking any unnecessary risks with sweets that come from different homes, leave them in quarantine for about 24 hours. Of course, a Halloween party without tasting the sweets is not a Halloween party. Plan ahead and get some sweets ready for your children. They can be enjoyed the same evening. We will avoid groupings at all costs, and ideally, we will pick up candy in our neighborhood, or even among people we know. It will probably be necessary to reduce the number of houses visited and celebrate more with the family rather than on the street.

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