Category: Reviews

1. 4 Reasons to pay attention to social media marketing

   Posted on 12:00pm Friday 1st Jan 2021

   Most small businesses have big ideas but usually not the budget to go with it. Generally, when you have a tight marketing budget, you don’t want to waste it on something that won’t even help you. That is where social media is the perfection solution.

   

   Out of the unlimited marketing strategies available, there is a reason why using social media for marketing is the most preferred choice. In this article, let’s talk about some important reasons that make social media marketing the best strategy for a small business:-

   1. It allows you to be present where most of your audience is.

   Let’s be honest social media has become an addiction for many people in recent years, so one of the ways to ensure success for your brand is to improve your visibility where most of your target niche is.

   Social media marketing is all about promoting your services on various social platforms, so your clients can find you. These platforms make it easier for you to connect to your potential customers and interact with them in a better way. Since new people are always creating new social accounts, you get the opportunity to meet new clients. 

   2. It costs a lot less than other marketing strategies. 

   As we said before, saving money is a big thing when it comes to owning a small business. Though some parts of it do cost money, using social media for marketing is still very cheap. 

   You can easily create a budget and accordingly, use social media tactics to help your business grow. Things like posting regular updates, responding to comments, etc can also get you a lot of attention online. You can start by targeting local consumers and expand your business with time. 

   3. Social media marketing can boost your brand in multiple ways. 

   As a small business, a social media marketing campaign enables you to create a professional image in front of clients. You get to be more visible and promote your new products and services right away. 

   Not to mention that people who follow you on social media are most likely to visit your website and be interested in buying your products. Social media marketing allows you to get more website traffic, boosting your rank up in the search results. Using social media for marketing can make it easier for you to make it big in the market as a brand. 

   4. It enables you to get more revenue than traditional marketing.

   Whether it is a small or a large business, generating more and more revenue each month is essential for any company. You want to get profits, so you can feel better about all the investments you made to start the business. 

   Social media marketing makes your company more personalised and allows you to understand consumer needs properly. You get to interact with them more, answer queries, and make sure they are fully engaged in your business. Such interactions show a huge impact on business success, and you get good revenue constantly. Social media makes your brand more reachable to your target niche, making them more interested in checking out what you have to offer. 

   Conclusion:-

   Social media marketing is one of the most popular marketing strategies currently, which is why you cannot ignore it. As a small business, it can be a great way to improve brand reputation among clients without spending a ridiculous amount of money. 

   If you know you need it but don't have the time, why not drop us a message and see if we can help plan your social media takeover in 2021.

   

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2. The Rise of Social Media Communities

   Posted on 12:00pm Friday 21st Aug 2020

   Nowadays, most businesses regardless of size, depends in some way upon social media to promote their business online. As a result, the rise of social media communities are growing rapidly. From the year 2017, to the year 2019, a massive number of people are joining online communities that remain ultimately beneficial for your business.

   

   Here are some facts regarding the social media communities that is worth knowing if you plan to operate online.

   The rate of increment of social media

   In recent trends, the growth of social media is increasing day by day. Most of the business houses are creating their own groups or joining social media groups in order to promote their business online or reaching to their customers. As a result, the growth of the communities are being observed. In the year of 2017, the growth rate was 72%, in the year 2018, it increased by 74% and in the year 2019, it becomes 76% which is an identifiable growth of communities in social media.

   How social media communities can help your business?

   While joining a social media community, a brand can become beneficial in several ways. Here is the list of benefits that you can get from the social media communities.

   Helps to build Brand

   First of all, it helps to create the brand value of a product. While using social media communities, you can promote your product in the online communities. As a result, the product will be reached by most of the people at a time and people will discuss your product and brand there. As a result, the growth of your product will be increased. People who will buy these products from you, will give their feedback to the group, which will ultimately increase the brand value of the product organically. So, in one word, it can be said that building brands organically, is the most effective advantage that you can get from the business.

   Increases trustworthiness

   If you serve a genuine product or quality products to your customer, you can be able to get positive feedback from your customers. In the group, they will give you positive feedback regarding the product and the trustworthiness of the product can be increased. People will learn about the products and will become eager to use it. In one way, it will increase the sales, on the other hand, it will increase the trustworthiness of the product.

   Helps to connect more people

   In social media groups, there is a scope to connect more people online. Keep options in your group, so that the people of the group can add more participants. By doing this, you will be able to increase the participants of your group. So, whenever you are launching any product in that community, you will be able to reach the product to a large number of communities. These social media groups work as a connection builder among the people, so if you also want to increase the brand value of your business, or want to connect more people, you can join the online community also. 

   Finally and maybe most importantly the whole thing is being done organically, you don't have to pay much to get this advantage from the business. Social media thrives on being sociable, so don't "dump" content and run, engage, chat and create a conversation!

   

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3. How to live a balanced life

   Posted on 12:00pm Saturday 1st Aug 2020

   We are constantly on the go, always moving from one thing to another. Trying to keep up with work, family, social, health, hobbies and more. This can often feel overwhelming, chaotic and stressful like you are doing so many things, but none of them well. That is why it is important to find the right work-life balance for you and your family. 

   

   Balance is all about feeling centred, it is about feeling that your heart and mind are not being pulled too hard in either direction. It’s about feeling in control of your life, grounded, calm, clear-headed, and motivated. 

   Balance is important to implement into your life, it creates harmony, peace and satisfaction. It helps us to be motivated as well as more attentive, productive and successful in what we do.

   Take care of and nurture yourself.

   Your health plays a large role in the quality of our life and work. We are more motivated and far more productive and healthy when we eat well, get enough sleep and do physical activity. Burning the candle at both ends catches up with us in the end, resulting in burn out.

   Limit screen time and instead. work in an activity or a ritual each morning or evening that is just for you, may it be a cup of coffee in the morning before you start your day, 15 minutes of yoga before bed, a lunchtime work or an evening bath.

   The space you come to relax and rejuvenate is vital in helping you to live a balanced life. When it’s disorganised, chaotic and not feeling very homely it’s hard, to feel at ease. Make your home a sanctuary, a place to come home and unwind. With the bedroom being the heart of the home when it comes to relaxation, to make sure you have all things comfort, The Dozy Owl has got you covered.

   Know Your Prioritises

   Balance is about knowing when to say no, it does not mean doing everything on your to-do list in one day. Look at what is important, what is necessary and what can be put off to later. Set your boundaries and manage expectations.

   Writing a list of your goals is a great way to manage the balance in your life, you may be in the process of building a career, studying, starting a family or buying a house. Work out what stage of life you are at and try not to bite off more than you can chew. It is best to focus your energy on a few milestones at once, so that you do them well and can move onto the next.

   Be Organised

   Being organised and planning ahead is a great way to bring balance into your life. Whether it is daily, weekly or monthly, create a to-do list or a planner for upcoming appointments, exams, meetings, holidays and milestones. In doing this you’ll be able to see if you are allowing enough time for hobbies, family time, social life, work and relaxation.

   

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4. How can social media marketing help small businesses succeed?

   Posted on 12:00pm Monday 27th Jul 2020

   I was having a conversation with some friends recently about social and media and one friend genuinely asked, "what is it that you actually do?". It is amazing to think that around the world, the use of social media is rising with over 4 billion users already being on some kind of social media platform but if you don't operate in that world, you don't understand the benefits it can bring to a business.

   

   Social media is now considered the most influential tool that businesses can use to promote their brand to potential customers. You are missing out on a ton of opportunities if you are not using social media for your brand. There are multiple reasons why social media marketing is considered necessary for small businesses. We will list some reasons why social media is the most reliable way to market and grow your small business. 

   1. It is incredibly cost-effective

   When it comes to small businesses, the biggest hurdle in their way is the lack of finance. Since most social media platforms don’t charge to create an account and start using it, it helps you cut out a little money on marketing. 

   All social media marketing needs is investing a lot of time and working hard to build a brand image. Even if you get the paid version, you won’t have to pay as much as some other marketing strategies. So social media marketing is an excellent way to promote your business with a strict budget. 

   2. A better way to interact with customers and build trust

   Social media is all about meeting and talking to new people and engaging with them. That is what makes it an awesome marketing tool as it enables you to get closer to clients. 

   You can talk to potential customers and tell them about all the services your business is offering. Your page will explain everything that they need to know about your business and make it easier for them to trust you. This trust is what will build relationships with customers that will last a long time. 

   3. Showcases your brand’s authority and dedication

   Customers have to understand that you are committed to what you are selling to get them interested. Social media marketing makes it easier for you to answer customer queries and understand their requirements. 

   Their feedback can help you improve your product or your business and get better. Contented customers will also help you promote your brand to others and give you more sales. You can have complete control over your promotion campaign and gain loyal customers as a result of it. 

   4. Enables you to get better SEO rankings

   If you have a blog or a website to promote your business, your social media account will play a major role in driving traffic to it. SEO ranking matters a lot because it generates leads much faster and more efficiently. 

   Social media marketing is another outlet where you can promote your website and understand what people think of it. You can also share snippets of your content on social media to get people interested in visiting your blog.

   5. Build awareness about your brand in the market

   Social media is the most amazing way to introduce your small business to the market. You can promote it to the potential clients in your local area and gain their attention. At the same time, it is a good way to let your competitors know about your brand.

   With more than one billion active users each month, there is no better platform to find potential clients. And the best thing is that you don’t even have to spend a ton of time doing it. A few weeks of building your social account and a reliable social media marketing strategy is all you need to succeed.

   Conclusion:-

   We understand how difficult it can be to improve sales as a small business. Social media marketing has been effective for many businesses around the world and there is no doubt it works just as nicely for a small scale business. We hope that this article helped you to understand the importance of social media marketing for small businesses. Don’t waste any more time and start using it for your own brand today itself! 

   

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